Sedar Global teams up with Armani Casa
Wall coverings specialist Sedar Global has announced a partnership with Armani Casa, the Italian fashion house’s home décor brand. Sedar will become the line’s sole carrier across the Middle East and North Africa.
Sedar’s Creative Director, Nahel Selo, said: “We are proud to be working with this iconic trendsetter in the world of fashion.
“Bringing together Armani Casa – a leader in fashion, and Sedar Global – a leader in wall coverings, we aim to fuse two worlds together and provide our clients with polished and modern designs.”
The first line to emerge from the collaboration is a series of wall coverings sold under the name of the Refined Structures1 Collection. Characterised by understated, nature-inspired patterns with an Oriental touch, they come in a palette of muted shades including ice white, pale gold and dove grey to more intense hues including sage green and Pompeian red. They retail at AED 700 per roll.