For the 4th consecutive year, HP Inc. is participating at INDEX Exhibition – Dubai. HP is showcasing innovative technology that has revolutionised the interior design industry by offering a new and simplified process of design delivery. Partnering with local and international designers, HP demonstrates various innovative design applications printed with their unique HP latex technology.

Using the HP Sprout Pro, interior designers are now able to simply apply their unique designs to 3D renders to visualize their final creation before sending it off to print on HP’s latex technology. The outcome of these designs can be printed with the right sizes directly from the HP Sprout Pro and applied to walls, floors, furniture, as well as a range of other appliances. The HP Sprout Pro will soon be available for customers in the Middle East.

Ernest Azzam, regional business manager, Large Format Printing Middle East, Mediterranean and Africa HP Inc. stated: “With the design market expected to reach $36bn in 2019 in the UAE alone, designers and architects are constantly on the lookout for advances in this industry which can support their designs in an efficient manner. Innovation is a key factor considered by designers when purchasing tools and technology for their work. As global leaders in technology, we understand the other key elements that are also important for designers including cost and time efficiency, products that are safe and environmentally friendly, and most importantly, high- quality outcomes. HP latex technology was designed to address all these needs and to provide designers with an all-in-one solution, which is capable of providing their clients with a more personalised feel and the flexibility to try out different themes and tastes.”