One of the international design world’s most influential and ground-breaking exhibitions has chosen Dubai’s burgeoning design scene for their first foray into the Middle East. ‘Ventura Dubai’ will be the next Ventura Project curated by Organisation in Design. Now in its 28th year, INDEX takes place March 26-29, 2018 at the Dubai World Trade Centre.
Comprising no less than 45 of Europe’s most exciting up-and-coming and renowned designers, Dubai will follow global design capitals Milan, New York, Berlin and London in being selected to host the much-acclaimed Ventura brand, a staple at many of the world’s biggest interiors events, with INDEX chosen specifically for its far-reaching Middle Eastern audience.
Founder and curator of Organisation in Design, Margriet Vollenberg, said: “We are thrilled to have our first Ventura Dubai exhibition in 2018. I’ve known INDEX for a long time and love how the show connects the world with the Middle East design community. The fact that INDEX thinks about making the event appeal to an audience well beyond their own borders really speaks to me.”
As a graduated designer, but most of all an entrepreneur, Vollenberg is always curious about entering new markets. She continued: “What is particularly interesting for us is the fact that INDEX explicitly asked for high-quality products to be presented at the fair through Ventura Dubai. Answering to this need, we are determined to bring innovative design projects with a particular focus on signature, quality and content to INDEX 2018.”
Event director Samantha Kane-Macdonald commented: “Organisation in Design’s Ventura Projects have led the way in bringing exceptional, untapped European design to the forefront of the international market for almost a decade. The Ventura Projects in Milan have set the standard during the city’s design season, with their New York, Berlin and London outings again laying the benchmark for forward-thinking design and innovation. To be able to play host to their first Middle Eastern venture is a huge honour for INDEX, and equally as exciting.”
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