Located on the Eastern crescent of the Palm Jumeirah, the hotel delivers a distinct lifestyle experience to the iconic landmark with its tech-forward approach, vibrant social experiences and modern style that is different by design.

“We are thrilled to celebrate the opening of our first Aloft in Dubai, situated on one of the world’s most sought-after destinations – the Palm Jumeirah,” said Alex Kyriakidis, president and managing director, Middle East and Africa, Marriott International. “We see a strong demand for Aloft properties in the region as the brand continues to re-define the traditional hotel experience with its vision and innovation. In the UAE alone, the brand will double its portfolio in the next three years with five new openings.”

Designed for the hyper-connected, “always on” global travellers, Aloft Palm Jumeirah offers 206 loft-inspired leisurely guestrooms with airy 9-foot-high ceilings and mesmerising views over the Arabian Gulf. All rooms feature the brand’s signature offerings, such as an ultra-comfortable plush bed, walk-in shower, custom amenities by Bliss Spa, fast & free Wi-Fi, and 49-inch LCD TVs linked to a Plug & Play connectivity panel. Rooms are also equipped with SPG Keyless, the industry’s first truly mobile check-in system where guests can utilise their mobile phones as room keys.