Pantone’s Colour of the Year 2019 is Living Coral!
Vibrant, yet mellow Pantone 16-1546 Living Coral embraces the warmth and nourishment to provide comfort and buoyancy in the continually shifting environment. The life-affirming coral hue energises and enlivens with a softer edge. The beautiful colour represents the fusion of modern life, is a nurturing colour that appears in the natural surroundings and at the same time, displays a lively presence within social media.
According to Leatrice Eiseman, executive director of the Pantone Colour Institute, said: “Colour is an equalising lens through which we experience our natural and digital realities and this is particularly true for Living Coral. With consumers craving human interaction and social connection, the humanizing and heartening qualities displayed by the convivial Pantone Living Coral hit a responsive chord.”
The colour emits the desired, familiar and energising aspects of colour found in nature. In its glorious, yet unfortunately more elusive, display beneath the sea, this vivifying and effervescent colour mesmerises the eye and mind. Lying at the centre of our naturally vivid and chromatic ecosystem, Pantone Living Coral is evocative of how coral reefs provide shelter to a diverse kaleidoscope of colour.