Setting up shop in the heart of Dubai, and one of its most premium areas, Jumeirah Road, is the new Poltrona Frau Group ME showroom – a two-storey hub for contemporary furniture and home to the best of Italian design. The new showroom is the embodiment of its brands with Poltrona Frau’s excellent craftsmanship, Cassina’s modern and quality design and Cappellini’s avant-garde products.
This timeless project, curated by Giulio Cappellini, emphasises the quality of this must-see design destination, which aims to make an impact on the local and regional architecture, along with the local design community and residential clients. The building is characterised by precious materials such as marble and brass, which reflect the shades of the local landscape, bringing together the key elements of the three design-led brands.
Inaugurating the showroom were Cassina’s art director, Patricia Urquiola, and architect and designer, Roberto Palomba, from Poltrona Frau.
“Thanks to this unique opportunity, Poltrona Frau Group ME confirms its esteemed position in the UAE and the Middle East, where it has been both influential and inspirational, particularly in recognising the tremendous potential of this dynamic and quality driven market,” stated Samer Al Isis, CEO of Poltrona Frau Group ME.