A new luxury tower in Dubai named “I Love Florence” will be the first in the world to carry the “Roberto Cavalli” brand, bringing the glitz and glamour of runway to private homes. For the first time, Roberto Cavalli designs the interiors of an iconic residential tower with a range of exquisite home accessories and ornate fittings from Cavalli interiors. Work on the AED 800 million “I Love Florence” tower, developed by Dar Al Arkan, the largest listed real estate developer in the Kingdom of Saudi Arabia, and located on Dubai Water Canal in the Business Bay area, will commence in January 2018.
Gian Giacomo Ferraris, chief executive officer of Roberto Cavalli, said: “I see a strong correlation between Florence and Dubai, with both cities projecting elegance, art and design in everything they do, each in its own way. The new tower will embody Roberto Cavalli’s passion for beauty, design and celebration of Italian craftsmanship. It will encapsulate the high-end luxury our fashion house has been famed for. The rich interiors of Roberto Cavalli will project bespoke living spaces adding depth, character and style.”
Yousef Bin Abdullah Al Shelash, chairman of Dar Al Arkan, declared shared: “When we set out to draw our vision to become leaders in global real estate development, we decided to only settle for the best, hence our choice of Dubai Canal as a location, and the epitome of Italian luxury, Roberto Cavalli, to conceptualise and create truly outstanding living spaces, not only in the residential units, but across the tower’s amenities, including the lobbies, gym, swimming pool, yoga area, outdoor training area, and hallways. Residents and visitors will experience a true Florentine feeling.”