Woods Bagot to design Middle East’s first 25hours Hotel
Woods Bagot, the global architecture and design company, revealed its latest interior design project in Dubai for 25hours Hotels, a unique hotel concept that provides inventive hospitality experiences for the modern nomadic traveller’s needs. The hotel operator, formed in 2003 with ten locations in six cities, will work closely with Woods Bagot to realise a vision of creating a vibrant destination for businesses, residents, tourists and visitors within the Dubai World Trade Centre’s One Central development.
Woods Bagot has been commissioned by Dubai World Trade Centre for the 25hours Hotel, operated by their strategic partner and world leading travel and lifestyle group AccorHotels, to provide full interior design services for 25hours Dubai Hotel, the company’s debut location within the Middle East and first outside Europe.
25hours Hotels, the game-changing disruptive hospitality brand which was conceptualised in Germany, is renowned for offering its guests a sense of expressive storytelling through design, interpretation of context, and a touch of adventure during their stays. Weaved into each one of their locations is a desire to create an invitingly warm and social hub where international travellers and local guests can come together to enjoy a unique travel experience.
“The 25hours Hotel for Dubai is an exciting first on many levels. Apart from being our first destination outside of Europe, it is the first development in cooperation with our partner AccorHotels and will be the largest hotel for the brand. At the moment we are at a stage where we are learning a lot about a new market and culture, as we hope to cope with the regional climate. 25hours Dubai Hotel will be a unique hotel reflecting the spirit and international attitude of Dubai,” said Christoph Hoffmann, CEO, 25hours Hotels.
Richard Fenne, principal and studio chair of Woods Bagot’s Dubai studio, said: “This commission demonstrates our capabilities in hospitality design to meet complex and challenging briefs. We are excited to be working with a brand like 25hours Hotels as it continues to push boundaries and grow into new markets.”