Anatomy of Beauty
Swiss watchmaker Vacheron Constantin collaborated artistically with Emirati designer Aljoud Lootah to mark the opening of its flagship store in The Dubai Mall.
The luxury Swiss watchmaking Maison Vacheron Constantin celebrates the opening of its flagship boutique in The Dubai Mall with an artistic collaboration with Emirati designer Aljoud Lootah. The multi-disciplinary designer created four creations that demonstrate the ultimate craftsmanship prowess that only human hands are capable of mastering.
Vacheron Constantin has been striving for excellence in watchmaking since 1755. The Maison has built a legacy that is seen as a work of art in the eye of the beholder through the never-ending pursuit of precision, innovation, and artistry. The Emirati heritage craft of embroidery was chosen as a symbol of artistry and culture. It was used to emphasise the meticulous details, using carefully selected beads and traditional techniques to tell stories that leave a profound sense of legacy.
Exhibited throughout the flagship boutique, Lootah’s creations can be admired in the Atrium entrance, as well as in the three custom-built installations of the external windows. The four exclusive creations offer a unique interpretation of the brand’s annual theme, the “Anatomy of Beauty”. Lootah’s immaculate attention to detail showcases a clear link between meticulous watchmaking and perfection found in nature, using falcon feathers. She portrays watchmaking excellence through “Côte de Genève” and “Perlage” finishings of Vacheron Constantin. Timepieces and falcons have played a fundamental role in the history of the UAE, as they are symbols of pride and unity.
The mesmerising colour palette selected by Lootah embraces the vibrancy of the region, emphasising the colours blue, gold and silver. For the designs, she envisions blue depicting the clear skies, gold resembling the sands dunes, and silver highlights that evoke UAE’s skylines. Each colour expressed through different materials and textures gives the creations more depth and meaning.
“In celebration of the Vacheron Constantin Dubai Mall flagship opening, we are elated to embrace best-in-class Emirati talent, Aljoud Lootah. Through this artistic collaboration, we pay tribute to the community and show our appreciation for the fine arts.
The four incredible creations infuse the new Flagship with Emirati culture complementing the existing Musharabiye pattern and heritage timepieces exhibition. Inspired by Maison’s heritage and ultimate watchmaking excellence skills, Aljoud was motivated to passionately create her unique designs, which in turn will also inspire visitors at the boutique,” says
Christophe Ramel, Middle East Regional Brand Director of Vacheron Constantin.
Through this collaboration, Maison continues to encourage its commitment to the UAE and culture and art.