Home fashion brand, aura, announced the opening of its first store in Dubai on Umm Sequim Road, in line with the brand’s continued expansion plans throughout the GCC. The store will be retailing an extensive branded collection across expressions of modern classic, trendy and contemporary style, as well as the brand’s stunning iconic collection of traditional Arabic items that includes dellahs, medkhanas and coffee cups with a modern design approach, offering the ultimate selection in affordable home décor.

It has always been part of the design community of Saudi Arabia and the GCC, supporting the growth of local talent and participating in annual design collaborations, resulting in limited edition collections, unique to the brand.