German paint manufacturer, Caparol Paints, launched its new showroom at Beena Centre in Sharjah. The store showcases an array of innovative products and finishes aimed at supporting contractor companies – interior designers, paint professionals, and homeowners to select the most modern and sustainable products for their needs.

Caparol Paints designed the new showroom to portray the brand’s German roots by displaying both conventional and modern product ranges. The store marks Caparol’s commitment to strengthen and support its regional reach and distribution. It also enhances the brand’s ability to help customers to choose the right colours, paint textures, styles and looks. The idea behind this is to bring the German brand closer to the customers and offer the best quality products with the best service experience.

The 168sqm showroom in Sharjah offers a wide range of inspired colour palette with more than 60 different product and system displays to choose from.

Commenting on the opening of the new showroom, Martin Rosocha, managing director at Caparol Paints, said: “We are proud to announce the grand opening of our new Caparol showroom located in the heart of Sharjah. This investment ensures that we can showcase all our products to our clients and provide them with the information they require to make an informed choice.”

Mowaffaq Balish, commercial director Middle East at Caparol Paints said: “The new showroom offers convenience of access and varieties of paint solutions to our customers from this region. It has been designed as a modern space that communicates our German roots along with the technological advancements at the same time through our innovative solutions”.

“The UAE is a developing market for us and we expect to continue growing here. In 2018 we have seen strong and healthy growth in the UAE market as compared to last year. The success of our brand has been the result of our commitment towards providing or customer-base with what they need. This involves a lot of research and development on paint products that are suitable for the weather and climatic conditions of the region. In the coming years, we are looking to further expand our reach in the region with more stores like these,” Mowaffaq elaborated.

The new showroom will also have on display Caparol’s new luxury product – Caparol Icons. The latest collection of luxury paint with 120 colour shades is environmentally friendly and boasts a unique colour concept. The colours have been carefully curated to reflect the classics from six decades of colour culture. The collection of interior paints and varnishes comprises an exclusive range of colours for matte and elegant surfaces including walls, wood and metal finishes.