Al Furjan Hotel is a new brand of mid-market lifestyle hotel designed by Draw Link Group (DLG) for Assass Investment, developed to support Dubai’s Tourism Vision 2020 and World Expo 2020 as its located on the new city expansion borders strategically situated between Dubai marina, downtown, Al Maktoum Airport and the Expo 2020 site.
“We have developed a contemporary urban interior that incorporates urban elements for the bedrooms and public areas, and this three-star business and leisure hotel will embody an international theme known as “urban regeneration” the popular theme combines architectural materials with urban connotations layered with softer materials with an end goal of reaching a setting that is urban, art driven, comfortable and practical” commented Daousser Chennoufi, CEO, DLG.
Design for the 250 keys hotel have been developed in response to the developer brief and the market needs, that the hotel should draw inspiration from Dubai’s image and its remarkable leaps of achievement – modern, cosmopolitan, smart and cultural. “The theme runs across the hotel worked within an area such as the room and combining different spaces of the hotel in others. For instance, the pool deck has a Mikonos theme to emulate an escape from the urban environment, and a relaxing place to spend time. “It will include bohemian seating spots, lounge areas, and relaxing sun spots mixed to give an eclectic vibe while providing a respite from the rigors of the business world,” stated Chennoufi.