To promote Dubai’s retail industry and support homegrown and international furniture, interior design and homeware brands, retailers in Dubai Design District (d3) will offer discounted shopping and the chance to win AED50,000 during this year’s Dubai Home Festival (DHF).

d3 has partnered with the Dubai Festivals and Retail Establishment (DFRE), organisers of DHF, to provide incredible deals and encourage people to explore the district. Marking the first time that d3 has collaborated with DFRE on the annual festival, the exciting initiative will run from October 3-10, 2020, as a part of d3’s commitment to champion its retail-focussed business partners.

More than 20 luxury and boutique homeware and furniture retailers located in the stylish and innovative landmark district will offer shoppers discounts of up to 40 per cent, with every purchase securing entry to a competition to win a voucher worth AED50,000. This can be redeemed at any of the participating d3 homeware stores or showrooms, which sell premium and well-known brands such as Archiade, Armani Casa, Kohler, Ligne Roset, Molteni and Vitra.

Commenting on the initiative, Khadija Al Bastaki, executive director of d3, said: “Our community is home to many local and international home interior brands and retailers, so being part of the Dubai Home Festival allows us an opportunity promote this brilliant collection. It’s also a great opportunity to open up our doors to people who’ve always had a passion for interior design and are curious to find out how they can incorporate some of the world’s best products in their homes. We’re excited to be part of this initiative and look forward to welcoming people back to our community – at a safe, social distance.”