ELIE SAAB Maison opens at OBEGI Home in Dubai
“After the successful launch of the ELIE SAAB Maison showroom in the fashion district of Milan and the space in Harrods London, our partnership with Obegi Home and the inauguration of the space in Dubai is an important milestone in the wonderful journey and international expansion of ELIE SAAB Maison. We arrive in Dubai, in a strategic location and with the ideal partner that will allow us to be even closer to our customers, not only for interior design projects, but also for hospitality concepts,” says Massimiliano Ferrari, founder and president of Corporate Brand Maison.
The Obegi Home showroom, which is spread over an area of over 1600sqm is located on Jumeirah Beach Road, just steps away from the iconic Burj Al Arab. The unique style of this two storey building stands out for its balanced combination of natural stone with steel and glass. It represents the perfect space for the ELIE SAAB Maison collection, the only fashion brand that will be hosted inside. Located on the ground floor, the ELIE SAAB Maison space occupies a large area and will showcase the various atmospheres of the collection, complemented by accessories: two spacious living areas, a sleeping area, a large lounge and a dining area, complemented by the carpets, lighting and textiles of the collection.
The space is intended to be more than an exhibition display, but a place of exchange, a meeting point for customers, designers and professionals. A space that will come to life through a series of activities that will go far beyond the simple viewing of the collection. “Always aiming to bring our clients and design partners, the newest and finest interiors, Obegi Home is proud to be partnering with a prestigious name in order to introduce Elie Saab’s vision of luxury living, translated for the first time, into a fine and elegant furniture collection,” shares Karine Obegi, CEO Obegi Home.