Homegrown luxury florist, Forever Rose, opened its newest boutique location in Boxpark by Meraas.

As an extension to the Forever Rose Cafe, which opened in November 2020, it is designed in the style of a luxury department store, with the outside adorned in illustrations resembling a London high street, while the interiors fashion the traditional Forever Rose black and gold colour scheme.

Upon entry, Forever Rose clientele are welcomed by the distinct Forever Oud and floral scents of the beautiful fresh bouquets. The store is embellished with Forever Roses, with the iconic Bella Rose’s on display for all to see. Beautifully placed illuminated signs mark each section of the boutique with their offerings of luxury gift items.

Ebraheem Al Samadi, founder and CEO of Forever Rose said: “After seeing the positive impact of the Forever Rose Cafe, we wanted to bring something new to the retail boutique design as well, changing the usual outside appearance to illustrations as we had done with the cafe. Forever Rose attracts the romantic customer who appreciates the very best in luxury, exclusivity and longevity. Forever Roses are deeply rooted in love and romance, designed to turn our clients’ special moments into memories which stand the test of time.”