Hansgrohe has unveiled its latest brand space at ABC Ceramics, Sharjah, offering residents of the Northern Emirates a first-hand experience of its innovative bathroom and kitchen solutions
Fawzy Tello, Regional Sales Manager Middle East, Hansgrohe SE; Mohammed Obaidullah, Business Development Manager, Integrated Trading & Co. (ITC); Martial Gil, Chief Financial Officer, Hansgrohe Group; Sandra Richter, Chief People Officer, Hansgrohe Group; Mohammed Madani, Founder and Chairman, ABC Group; Reyaz Mir, GP Sales Manager Middle East, Hansgrohe SE and Rijaz Mohammad, Executive Director, ABC Group

hansgrohe, a global leader in premium bathroom and kitchen solutions, has expanded its footprint in the Northern Emirates with the opening of a new brand space at the ABC Ceramics showroom in Sharjah. This launch was made possible through a strategic partnership with Integrated Trading & Co. (ITC), a long-lasting distribution partner of Hansgrohe products in Dubai and the Northern Emirates for over two decades.

The official ribbon-cutting ceremony was led by Fawzy Tello, Regional Sales Manager Middle East, Hansgrohe SE; Mohammed Obaidullah, Business Development Manager, Integrated Trading & Co. (ITC); Martial Gil, Chief Financial Officer, Hansgrohe Group; Sandra Richter, Chief People Officer, Hansgrohe Group; Mohammed Madani, Founder and Chairman, ABC Group; Reyaz Mir, GP Sales Manager Middle East, Hansgrohe SE and Rijaz Mohammad, Executive Director, ABC Group.

The event marked a key milestone for the brand and was attended by board members and senior executives from Hansgrohe Group and ABC Ceramics. Guests included: Andreas Wolf, Director of Sales, CIS, Middle East & Africa; Gregory Crouzeix, Managing Director, Middle East and Marija Cerauskaite, Marketing Manager, Middle East from Hansgrohe SE along with Mohammed Ashar, Head of Retail Business from ABC Group.

The new showroom incorporates displays of hansgrohe’s latest bathroom and kitchen solutions, featuring overhead showers, shower sets, hand showers, and thermostatic modules with both concealed and exposed installations. Highlighted product ranges include Rainfinity, Raindance Select E, and Metropol, complemented by accessories from the AddStoris collection. The space demonstrates how hansgrohe combines design, performance, and functionality to deliver an exceptional water experience.

Martial Gil, Chief Financial Officer, Hansgrohe Group commented: “The opening of our new showroom in Sharjah reflects hansgrohe’s strategic commitment to expanding our footprint across the UAE. Through this partnership with ABC Ceramics and Integrated Trading & Co. (ITC), we continue to strengthen our brand presence in the Northern Emirates, bringing our premium bathroom and kitchen solutions closer to customers, designers, and industry professionals across the region.”

Mohammed Obaidullah, Business Development Manager, Integrated Trading & Co. (ITC):
“This showroom marks a significant milestone in our ongoing efforts to enhance ITC’s reach within the UAE market. By partnering with hansgrohe and ABC Ceramics, we are excited to offer cutting-edge solutions and provide unparalleled access to top-tier bathroom and kitchen products in the Northern Emirates.” Our vision is to strengthen the partnership with hansgrohe and further develop our collaboration with ABC Ceramics. Mohammed Madani, Founder and Chairman, ABC Group said “This new showroom represents an important addition to our portfolio and a milestone in our collaboration with hansgrohe. It enables us to showcase world-class German design and quality to our clients in the Northern Emirates, while reaffirming ABC Ceramics’ position as a trusted destination for premium bathroom and kitchen solutions.”