HMA LIVING by Al Shamsi reinforces its leadership by welcoming Luca Mazza and Erika Martino
HMA Living: Erika Martino - Sales Director
HMA Living: Erika Martino – Sales Director

Dubai continues to establish itself as one of the world’s leading capitals of design and innovation, a dynamic hub where aesthetics, technology, and strategic vision converge to shape new global trends. In this cutting-edge environment, Italian creativity thrives, blending artisanal tradition with avant-garde design. Strengthening this connection between Dubai and Italian design are Luca Mazza and Erika Martino, a couple in life and key figures in the industry, who take on pivotal roles at HMA LIVING by Al Shamsi, a Gulf market leader with over 70 years of history.

Bringing extensive expertise in design and strategic management, Mazza and Martino introduce an innovative vision to the company: Mazza as Design Director and Martino as Sales Director. Their contributions not only elevate Italian aesthetics and savoir-faire but also seamlessly integrate into Dubai’s ecosystem, an international stage that fosters creativity and design evolution.

HMA Living: Luca Mazza - Design Director
HMA Living: Luca Mazza – Design Director

Luca Mazza is a renowned Creative Director celebrated for his multidisciplinary approach to design, where aesthetics, functionality, and storytelling seamlessly merge. His work spans visual, exhibition, retail, and interior design, transforming concepts into high-impact creations. For nearly 20 years, he served as Creative Director and Board Member of Slamp SpA, a leading decorative lighting company, where he spearheaded the development of internationally awarded collections and collaborated with design icons such as Zaha Hadid, Daniel Libeskind, Studio Fuksas, and Robert Wilson.

With a strong background in design and furniture, Erika Martino has held key roles in commercial and
marketing management at prestigious companies like Slamp SpA and Emu Group SpA, a renowned outdoor furniture brand. She has distinguished herself for her ability to build effective commercial strategies and foster valuable relationships with international clients and partners. Her vision is based on a systematic approach to talent management and business objectives, aiming to create an ecosystem where creativity, strategy, and corporate growth harmoniously converge.

“Dubai is one of the world’s leading capitals of design, an extraordinary place where innovation meets boundless creativity,” says Luca Mazza. “Here, design is not just about aesthetics; it is a strategic force that drives the city’s development and experiences. In my role at HMA LIVING by Al Shamsi, I aim to bring a vision that blends the elegance and beauty of Italian design with the energy and dynamism of Dubai.”

Erika Martino adds: “At HMA LIVING by Al Shamsi, my goal is to enhance the potential of Italian excellence in the local market, developing sales strategies that transform beauty and quality into a true engine of growth. I believe in design not only as a distinctive element but as a key driver of success for both companies and clients. Dubai is an extraordinary platform for design and business, a crossroads of cultures and visions that inspires creativity and ambition.”

With these two strategic appointments, and under the expert leadership of Maryam Raeisi, Managing Director of the group, HMA LIVING by Al Shamsi is solidifying its position as a leading reference for design and interior architecture in the Middle East. Already a strong presence in both contract and retail sectors with numerous stores, Al Shamsi will soon inaugurate a major Italian Design hub in Jumeira, housed within a visionary architectural project designed by BMA Studio.