As part of 2019, edition of Winter at Tantora Festival, Whites, a well-known pharmacy and beauty
retail store in KSA chose to participate in the annual fest. A pop-up lasting for a couple of
months by design firm Key Concept was situated within the cultural and heritage site of Al-Ula.

The structure is meant to set a focal point of the area without being too imposing to the natural landscape. The form is seemingly a monolithic piece that references the base of the Nabatean architecture, as being carved out of a singular rock formation. The right shade of colour has been selected to blend in with the surrounding to be one with nature. The interiors are zoned to maximise the view of the environment in 180 degrees. The result is a retail and activity experience.