INC Group has unveiled Stulo, a specialist furniture brand offering tailored solutions for the modern office
INC Group Introduces Stulo to Meet Rising Demand for Bespoke Office Solutions
INC Group Introduces Stulo to Meet Rising Demand for Bespoke Office Solutions

INC Group, a leading name in design and build services across the Middle East and Africa, has announced the official launch of Stulo, a new specialist furniture brand created to meet growing regional demand for tailored, design-led workplace solutions.

Evolving from INC’s in-house furniture division, Stulo is now a standalone entity led by Luke Neale, a well-known figure in the Middle East furniture industry and the driving force behind the brand’s formation. Having joined INC one year ago, Luke continues in his role as Furniture Manager, now focused on scaling Stulo as an independent business while maintaining a close connection with INC.

“We’ve seen extraordinary growth in the furniture space, and the opportunity to scale required a focused approach,” said Luke. “By launching Stulo as an independent brand, we’re able to offer a deeper level of expertise, while continuing our collaboration with INC Group on integrated projects.”

Built for Growth

Stulo takes its name from the Zulu word for “chair”, a symbol of connection, community, and the essential role furniture plays in shaping how people work and interact. The brand combines over 35 years of experience in the Middle East furniture sector with a consultative sales approach, working closely with stakeholders to design and deliver workplace solutions that drive results.

Stulo is now a standalone entity led by Luke Neale, a well-known figure in the Middle East furniture industry and the driving force behind the brand’s formation

Stulo’s strategy focuses on three key groups:

  • End Users
  • Architects and Leading Design Consultants
  • Project and Corporate Real Estate Management Firms

By aligning solutions to the needs of each group, Stulo aims to build long-term partnerships and become a trusted name in the region’s commercial interiors space.

Global Brands. Local Sustainability.

Stulo, besides its own line of products, represents carefully selected international furniture brands, including Allermuir, Andreu World, Boss Design, esPattio, INCLASS, Narbutas, NES Buerotechnik, Senator, Torasen, and Viccarbe. In addition, Stulo offers bespoke furniture manufactured locally in the UAE, reducing transport emissions, ensuring quality control, and speeding up delivery timelines.

“Our local production offering reflects our commitment to both sustainability and service excellence,” added Neale. “It’s a smarter, more responsible way to meet the needs of modern workspaces.”

A Natural Extension of INC

Stulo will continue to work closely with INC Group on full-scope projects where furniture plays a key role in integrated design and build delivery.

“Stulo represents everything we believe in at INC – Agility, Empowerment, Excellence and enthusiasm to raise the bar. It’s a smart move for our business and our clients,” said Sean Nicholson, Co-Founder and CEO of INC Group. “We’re incredibly excited about what this means for our future.”