Hafiza Ume, Project Manager at The Red Carpet, shares insights on customer-focused product launches, soft interior solutions, growth in the Middle East, GCC expansion, and the brand’s presence at INDEX
Since its inception in 1987, INDEX has been the Middle East and North Africa’s leading international interior design and fit-out exhibition. INDEX 2025 took place from 27th to 29th May at the Dubai World Trade Centre, drawing over 33,000 visitors across three co-located shows. The event showcased more than 500 global brands representing over 40 countries, reinforcing its position as the MENA region’s premier platform for interior design and fit-out. With a dynamic programme featuring 100+ expert speakers, INDEX 2025 offered unparalleled insight, innovation, and networking opportunities, connecting the global design community with the region’s most influential industry professionals.
In an exclusive conversation, Hafiza Ume, Project Manager at The Red Carpet, shares valuable insights into the brand’s approach to delivering product launches that truly meet customer needs. She discusses the company’s soft interior solutions, diverse product ranges, and the unique demands of the dynamic Middle East market. Hafiza also offers a glimpse into The Red Carpet’s expansion plans across the GCC region and its strategic participation at INDEX.
Multimedia production: Eduardo Buenagua and Joel Amparo
