The much awaited design event, INDEX kick starts from today at Dubai World Trade Centre from September 16-18, 2018.
The new theme, will take visitors on journey from East to West as it celebrates ‘The Silk Road’ and the colours and patterns that represent the historical trade route that lives on to this day. The show will focus on individual designs and value driven products from Asia, sat alongside premium products from Europe. There are very highlights to look forward to the show. Like, a waterfall made out of 100 kilograms of wool and cascading over leather rocks! One that you can take your shoes off and walk into. The only thing you won’t be able to do is to take a dip.
The Show will see the return of the immensely popular Design Hub which will showcase products and host talks under the timely theme micro-living. The theme is relevant for present times when people, worldwide, are living in or moving to urban areas where space and cost are major considerations, and the need for smaller living spaces and smarter, multi-purpose and/or flexible furniture is increasing.
Today, the first ever INDEX Dubai Sleep challenge, sponsored by DeRUCCI, will pit Dubai’s best nappers against one another to see who can enjoy the longest, most peaceful snooze right in the middle of the exhibition floor, abuzz with exhibitors and visitors at the autumn edition of, the Middle East’s leading interiors exhibition, INDEX.
In the UAE, 90% of people are not getting enough sleep, according to the results published by researchers at the University of Michigan in the United States based on comparing global sleep patterns. A good start for the sleep-starved could be a good quality bed. According to the Sleep Health Foundation, ‘an important factor that contributes to a good night’s sleep is the right mattress’.
INDEX event director, Samantha Kane-Macdonald, said: “Increasingly, the ‘right bed’ is gaining importance in homes as well as hotels worldwide. A recent survey by Mattressadvisor.com found that nearly 81% of travellers say a comfortable bed is the “single most important” feature in a hotel room.
“DeRUCCI has just opened its flagship shop in Dubai and this unique contest taking place at the first autumn edition of INDEX, is a great way for the bed superstore to showcase its superior quality bed range that promises to make a good night’s sleep a breeze”.
September’s INDEX exhibition will be running alongside The Hotel Show Dubai, The Leisure Show and the FIM show at Dubai World Trade Centre from 16th – 18th September 2018. Together, they will offer three days of B2B product sourcing and networking opportunities for professionals working across the interiors, design and hospitality industries.