MILK BUN Qatar, designed by Rabih Geha Architects for Gastronomica, is a bold nod to history and the company’s third outpost of its popular, tech-oriented fast casual concept.
The MILK BUN brand is supported by three pillars that help it deliver on its promise of delivering the future of premium fast-food: an appealing and accessible menu of its signature made-to-order savoury and sweet items, a seamless user experience centred on fast-track tech, and a saucy, sensational look that speaks to the younger generations.
The multi-award-winning architecture and design firm was commissioned to carry out the third phase, culminating in an avant-garde experience that upsets the counter-service scene.
Located in Place Vendome Mall in Doha, MILK BUN Qatar announces itself through a large façade beyond which pink infused cementitious walls and ceiling melt into concrete flooring. The bakery is discernible through a holographic window, highlighting the brand’s trademark freshly baked buns and cookies being prepared throughout the day.
The restaurant boasts an indoor dining area clocking in at 376sqm and a 160sqm terrace accessible through the restaurant or independently from a side entrance. Both outfits share the same look and feel with the addition of greenery and pink sunshades on the terrace. Inside, Rabih Geha Architects accentuated the height of the ceiling by fragmenting the wall finish into two skins, a smooth concrete upper shell and a tiled, curved cementitious lower shell.
Two concrete pillars were drawn to display the MILK BUN totem tins and create a meandering path within the restaurant or out onto the terrace. A series of bespoke drum-shaped lights mounted to the ceiling mirror the pillars on the ground.
The interior of the restaurant is divided into four sections: the cookies and soft serve counter, the burger counter, the pickup counter, the live oven and baking area, and the dining hall. The majority of the seating is made up of winding pink leather banquettes designed by Rabih Geha Architects for MILK BUN Qatar, supplemented by black metal and terrazzo tables and Torno chairs by +Halle.
The desserts counter is decked with hologram iridescent tiles at the base and highlighted by a linear lighting suspension above.