Powerlist 30 : GIORGIO PALERMO, FOUNDER ELENA GREGORUTTI, PARTNER NIU
Niu is a dynamic multi-disciplinary, award-winning boutique design studio based in the heart of Dubai, with a global portfolio.
Italian architect Giorgio Palermo founded the company in 2001, under the name of Studio Ati. In 2006, architect Elena Gregorutti joined the practice as a partner. Together they continue to make their indelible mark on the design scene.
Niu- a division of Studio Ati evolved from a successful strategic rebranding exercise Over the past year, they have collected several prestigious industry accolades and awards, further enhancing their reputation for design excellence in the region and beyond.
For almost a decade, Palermo and Gregorutti’s design eloquence and expertise have been much sought after by discerning wealthy clients for whom they designed luxurious residences in the region’s most exclusive neighbourhoods. Working in tandem with their multi-national design team, Niu creates award-winning residential commercial, retail and hospitality projects as well as a high-rise tower in the trendy Dubai Marina.
The duo is driven by their passion for design, their keen eye for detail, quality and perfection. Their unique approach is much appreciated by their clients who enjoy being a part of the creative process. One of their greatest strengths is their ability to listen to and interpret clients wishes and requests. Their Niu approach is rooted in collaboration and respect. This ensures that each project is one of a kind.
Clients appreciate this flexibility, and the design team’s versatility and vast experience enable them to design any style, be it classical or minimalist. There is no compromise, however, when it comes to quality. They insist upon only using the highest quality materials and furnishings while paying the minutest attention to detail, and the opulent finishing touches that contribute to a unique, balanced space. Their award-winning trademark style is an inviting fusion of Middle Eastern and European influences that blend to create a harmonious and timeless environment.
Palermo and Gregorutti are honoured to have received numerous prestigious design awards and recognition from the industry. Niu’s distinguished designs featuring a subtle fusion of Middle Eastern and European influences are often seen in prestigious design and lifestyle magazine titles.