Jesper Godsk co-founded LW in 1999, with the aim of creating bespoke designs from a firm that would represent the abstract of design prowess. Now, 21 years and a plethora of awardwinning projects later, his vision for the industry and his brand remains the same.

Some of the successful projects he has led include Zabeel House to Grosvenor House, Hyatt Regency to JW Marriott Marquis, and Le Royal Meridien Beach Resort and Spa to the exquisite Dusit Hotel, and Edition Hotel. Godsk expanded LW from a tiny, local company to a major, multinational one; he established the brand as an expression of his creative leadership and now has offices in Dubai, Hong Kong, Sao Paulo, and Aarhus.