Roy David Architecture’s Brain Embassy Boutique floor is inspired by the concept of the ‘Israeli market’
The shared workspaces of Brain Embassy occupy 5,300sqm covering five floors in Edgar 360 tower in Tel Aviv, Israel. Roy David Architecture (RDA) was commissioned to design an additional space for the brand, considered as the boutique floor.
The new space reflects the worldwide brand’s design language and the existing floors, built by RDA, yet it stands out as a one-of-a-kind treasure in the centre of the developing business district.
Following the concept of the “Israeli market”, which was the initial point of departure for the project, Brain Embassy’s boutique floor is designed to recall the most unique sights, authentic memories, and magical scents which are revealed in the hidden corners within the market. This idea is reflected throughout the space by the use of textures, colours, and diverse seating areas. For example, a seating area carved into a wall mimicking the market’s nooks that awaken one’s senses using carefully chosen light fixtures and wallpaper.
The floor is designed according to the “Be Yourself-Private Unit” route and is divided into six different units that contain open space, workstations, a manager room, a conference room for 3-4 people, and a kitchenette. Public spaces used by the residents of the complex – a large kitchen decorated with colorful tiles, acoustic sitting rooms “Face to Face” and a sitting room at the entrance that allows a meeting point and an informal work area. The public areas put emphasis on the brand’s culture and the rich community life in the complex.
The materials used in the project correspond with the design motif using the brand language – recycled red bricks, iron nets, oak parquet floor, colored tiles, wooden beams, carpets, vegetation, glass, and coloured fabrics.
Photography: Itay Benit