Sobha Realty announced the launch of a first-of-its-kind Sobha Experience Studio. Located at the company’s flagship master development Sobha Hartland in Mohammed Bin Rashid Al Maktoum City in Dubai, the Experience Studio takes visitors on a behind-the-scenes journey of the various innovative aspects that make up its design and construction process to achieve the signature quality of a Sobha home.

As an international luxury developer committed to redefining the art of living through its unique intuitive design philosophy that goes into delivering thriving and sustainable communities, Sobha seeks through this Experience Studio to enhance customer understanding of its in-house construction and design capabilities. The Experience Studio also highlights the distinct quality, materials and efforts that go into delivering luxury living spaces to Dubai’s residents and its meticulous attention to detail in every aspect of the execution, workmanship and service.

Upon arriving at the Sobha Experience Studio, visitors are welcomed into a theatre, where they can watch an informative video that introduces Sobha Realty. They are then provided a guided tour of the Experience Studio, where they walk through the various stages of the construction process from the concept and development of the structure to its hardscape, and external and internal finishes. They can see various spaces, such as the bathrooms and wardrobes take shape. Visitors will also be able to view the smart solutions integrated into the design that ensure proper and timely maintenance of all units within Sobha Hartland.

PNC Menon, founder and chairman of Sobha Realty, said: “The Sobha Experience Studio is the fulfilment of a dream. It marks the culmination of the creative efforts by the various teams within Sobha Realty that are engaged in the construction and delivery of Sobha’s signature homes to our customers. Quality is a hallmark that distinguishes us as a developer and we are proud to showcase the dedication, effort and creativity that goes into fulfilling our commitment to redefining the art of living.”