THE KAPE is a new brand on the scene of modest women’s fashion and has a different approach to garments, specifically the traditional Abaya. Located in the new extension of the Fashion Avenue of the reputable Dubai Mall, the name behind ‘THE KAPE’ is Hanadi al Hawi, and she approached SUPERFUTUREDESIGN* with a proposition.
To SUPERFUTUREDESIGN*, playing upon the brand’s disruptive attitude would be a demanding process, considering its products and the message it speaks. The entire project took a few years to set-up and is a reflection of SUPERFUTUREDESIGN*’s taste for significant aspects, something which is embedded without undermining modern minimalism.
In the ambient spaces, the design firm implemented techniques that would result in a relaxing environment. They contributed to a spatial effect that calms the mind, along with balanced elements that enhance the senses.
For the 70sqm space, light is used as the factor because of the way it manipulated the earthy and futuristic masses of cementitious resin. The contrasting characteristics of light and resin are skillfully blended to highlight the smoothness of one and heaviness of the other. The height of the ceiling is maximised by giving it a ‘tray’ effect by keeping the resin, flooring, and walls the same till a particular height. Also, the colour palette was kept neutral except for the pop of red in the fitting room to add a dramatic effect.
For the boutique, simplicity had a lead role in defining the ambience and mood, as contrast was defined between the rough patterns and texture that was implemented for the exterior and the smoother finish of the floors. Tasteful and comfortable sofas make for excellent seating space, and a touch of class is added by the vintage chair from the 50s upholster with Jim Thompson fabric.
The façade in the boutique was a result of some experimentation with new materials and elements; prefabricated cement panels were delicately transformed using a patented moulding technology to produce an interesting wave-like pattern and texture that would play upon the senses. It crossed the surface in a diagonal direction and created an amusing effect that would grasp the audience’s attention. Incorporation of movable mirrors and front hangers allows for a flexible and effective display of clothes. The exterior is delicately finished by adding a futuristic shop window that protrudes out of the expanse and appears similar to a fish tank. Inside, the resin flooring gives way to the other attractive features of the boutique, like the stunning red fitting room and the elegant frames that define the displays.