Tell us about your company.
Ideal Standard International is a leading provider of innovative bathroom solutions, privately owned and headquartered in Brussels, Belgium. The company’s heritage is in understanding how a bathroom works in totality. For over a century its core business has been the provision of total bathroom solutions; it designs, manufactures and supplies ceramic products, bathroom mixers, furniture and accessories, bathing and showering solutions for residential, commercial and institutional buildings. Ideal Standard is the firm’s international flagship brand for bathroom solutions worldwide. It also owns the leading European brands Jado, Armitage Shanks, Ceramica Dolomite, Porcher and Vidima.

What are your latest product lines?
Connect Air is an elegant range of ceramics, baths and furniture in an array of sizes and finishes. Designed by world-famous creator and product designer Robin Levien and his team at Studio Levien, the collection comprises ceramic WCs, bidets, basins, vessels, vanities, bathtubs and shower trays. Connect Air is Ideal Standard’s latest multiproduct bathroom collection in the Middle East and North Africa region. Durable and extremely lightweight, it can be configured to suit individual spaces and needs. The range can be previewed at our Design Bathroom Centre in Dubai.

What trends and technology are influencing bathroom design?

The Connect Air collection taps into the minimalistic trend for sleek and slimline interiors, which can now be transferred throughout the household to include the bathroom. It’s about lightness at every element of design. In terms of technological advances, Connect Air WCs have been designed with an invisible fixation system that enhances the beautifully elegant, airy design. The WCs additionally feature AquaBlade technology in which the water covers the entire surface of the inner bowl. In traditional WCs, a significant area of the bowl is left unwashed on flushing, whereas AquaBlade guarantees total hygiene as the area below the rim is rinsed clean. The water rinses right from the top of the bowl for better performance and there is no overhanging rim.

How do your products differ from those on offer elsewhere?
There’s a vast choice of styles and sizes, from basin units with drawers and shelves to side column cabinets. The range finishes come in six bi-colour combinations, chosen by Levien to fit diverse houses and styles. Connect Air bathtubs and shower trays complete the range, both offering thin contours to increase the comfort area, but also to contribute to total range harmony. Its alluring sleek look manifests itself in four shapes: vanity, vessel, basin and semi-countertop. Sizes range from 40cm up to 134cm and are designed to offer flexibility of installation and variety in style – ultra-thin rim for the vessels, slim low-profile for the vanities, angled low exterior sides for the basins.

What are your main markets?
Ideal Standard International operates in more than 30 countries across Europe, the Middle East and Africa. Ideal Standard MENA, the sister company of Ideal Standard International, is focusing on the growth and massive business opportunities of the Middle East and Africa from its head office in Dubai, where Ideal Standard Gulf, the entity encapsulating the Middle East region, is also based.