Home appliance manufacturer, Whirlpool Corporation, has unveiled an all-new innovative kitchen concept for its Ariston brand. The unveiling took place at an exclusive event held in Bodrum, Turkey, which was attended by Ariston partners in the Middle East and Africa region.

Ariston appliances offer innovative and engaging technology to enable consumers to care for what matters to them the most while being certain of always achieving the desired end result.

Mohammad El Yassir, regional managing director, MEA, Whirlpool Corporation said: “The introduction of these new products to our kitchen appliances suite bears testimony to our abiding commitment to simplifying lives through technology and innovation. We continue to be one of the most active brands in the area of research and development, constantly enhancing functionality and ergonomics for our customers. Ariston has been a pioneer in such innovation and we are pleased to unveil our latest offerings together with our partners and distributors. We are looking forward to further expanding our regional footprint with the introduction of world-class appliances in the Middle East and Africa.”

The new range included the Ariston dishwasher with 3D ZoneWash technology, a dynamic steam oven with dedicated algorithms in each food category, and a compact washer-dryer.