The Rug Company opens The Rug Company Bungalow, its first flagship store in the Middle East, located in Jumeirah, Dubai. This exquisite space reimagines the charm of Jumeirah’s 1970s architecture while evoking the bohemian glamour of Palm Springs. Designed in collaboration with Styled Habitat, it offers an enticing atmosphere reminiscent of a hidden gem waiting to be discovered. More than just a showroom

It is open at H Corner, Villa 70, Al Wasl Road, Jumeirah, Dubai curated accessories in an immersive, homely setting. The dedicated team provides exceptional, white-glove service, ensuring that each rug is perfectly tailored to suit clients’ homes, offering personalised consultations both in-store and in the comfort of their own spaces. Guests are invited to discover an ever-evolving curation of designs, showcasing extraordinary collaborations with visionary icons like Alexander McQueen, Kelly Wearstler, and Mary Katrantzou. Jan Vingerhoets, CEO of The Rug Company said: “The Middle East boasts a rich heritage of art, design, and craftsmanship that spans centuries. With our opening in Dubai, we aimed to do things differently, creating what we believe is the finest expression of our brand to date. The Bungalow’s design thoughtfully incorporates elements that reflect and honour the local culture, making it a truly unique destination for our customers. It’s a welcoming home for locals to appreciate and celebrate design.”

“The home is a cherished place where family and friends gather in the UAE,” said Kate Judd, Managing Director of the Middle East. “A rug is not only a decorative piece—it symbolises warmth, hospitality, and tradition. We understand that our creations become treasured parts of our clients’ lives, enriching the spaces where meaningful moments unfold.”

Designed by Rabah Saeid from Styled Habitat, The Rug Company Bungalow is a design triumph, bringing together renowned names in luxury interiors to create a collaborative space with a unique and distinguished perspective. “We wanted visitors to feel at home, as if the Bungalow had always been there and they’ve only just discovered it now,” said Rabah Saeid, Founder of Styled Habitat.