Bruno Guélaff, recognised as the Architect of the Year 2024 at the Architecture Leaders Awards, is a distinguished architect and Design Director at BG Group in Dubai, UAE. He leads groundbreaking, award-winning projects that redefine innovation in architecture and design.As the Design Director of the acclaimed boutique firm ‘studio bruno guelaff’ for the past 17 years, Bruno has been deeply involvedin every facet of each project—from architecture and master planning to interior design, landscaping, furniture design, and branding. A true visionary across multiple disciplines, Bruno ensures that every design element contributes to a cohesive, personalized final result.

With a background in sociology, Bruno’s design philosophy centers on the profound impact of spaces on human experience and interaction. For him, design is about evoking emotion—not only during the creative process but also in how people connect with their surroundings. He believes that through thoughtful design, we can shape interactions and enhance everyday life.

BG Group was formed when Bruno Guélaff and Khalid Kaluti’s professional paths crossed in Dubai. After experiencing each other’s work as clients, they realised that combining their award-winning expertise would create something unique. Their goal was to build a transparent, trustworthy Design + Build company offering high-end residential services, including pools, landscaping, and award-winning design. The result is an exceptional client experience and product.

BG Group provides a full turnkey service covering architecture, interior design, home automation, MEP, pools, landscaping, lighting, and the luxury Italian kitchen brand Pedini. The award-winning team of designers, architects, engineers, and craftsmen ensures seamless communication and high-quality results, streamlining every project from start to finish.
Bruno speaks passionately about the design process: ‘It is my privilege to create true homes for our patrons—understanding their cultural backgrounds, how they interact with family, food, and media, and then translating those insights into a fluid, personalised architectural layout that reflects how they experience the world around them.

With multiple luxury Design + Build projects underway across Dubai— from Dubai Hills to Pearl Jumeirah—BG Group now sets its sights on a landmark residential project: La Maison Horizontale. Nestled in the heart of Sobha Hartland, this visionary masterpiece, designed by Bruno Guélaff, Design Middle East’s Architect of the Year 2024, redefines luxury living. Positioned along a stunning 2.7km crystal-clear lagoon and framed by a palm-lined promenade, the villa offers a tranquil retreat with breathtaking views. Inspired by the colours of the desert and the soul of old Dubai, its design seamlessly blends tradition with modernity— warm sandy beiges, rich ochres, and deep terracottas echo the vast desert dunes, paying homage to the city’s heritage while integrating effortlessly into its contemporary skyline.

THE CHEDI PRIVATE RESIDENCESLuxury living in the heart of Dubai by Al Seeb + BG Group

The villa’s grand entry is a testament to refined materiality, where smooth beige micro-cement blends effortlessly with timeless travertine tiles. This harmonious interplay of textures creates a distinct yet inviting aesthetic, setting the tone for the home’s sophisticated ambiance.

Floating Horizon Slates and Greened Slabs define La Maison Horizontale’s architectural essence, seamlessly blending structure with nature. The Horizon Slates appear to float effortlessly, framing the villa’s bold, modern silhouette, while hanging gardens soften its geometry, adding organic tranquility. Meanwhile, the Greened Slabs wrap the home inlush greenery, creating a living façade that harmonizes with its surroundings. Their warm beige micro-cement tones pay homage to old Dubai, striking a perfect balance between tradition and innovation—a signature of Bruno Guélaff’s visionary design.

The villa’s dynamic sleek grooves carve across its expansive masses, subtly transforming its bold and muscular form. This refined detailing introduces an interplay of light, shadow, and texture, adding depth and elegance to an otherwise powerful architectural statement.

With La Maison Horizontale, Studio Bruno Guelaff once again showcases the studio’s ability to blend contemporary design with cultural heritage, redefining luxury living in Dubai’s evolving landscape.

The design studio has been privileged to serve as the project designers for a truly special project which was launched by Devmark to widespread acclaim in collaboration with the revered Al Seeb Real Estate Development. The studio took full responsibility for every aspect of the design, from the architecture to the interiors and landscaped environments. This project is none other than ‘The Chedi Private Residences’.

For over three decades, The Chedi has been synonymous with timeless elegance, refined hospitality, and the seamless integration of heritage and modernity. From the pristine shores of Oman to the cultural vibrance of Japan, The Chedi’s global portfolio of awardwinning destinations embodies a unique philosophy of understated luxury. Now, this esteemed legacy arrives in Dubai with The Chedi Private Residences—a landmark development offering an unprecedented lifestyle experience.

Ideally located on Sheikh Zayed Road, this groundbreaking development is the world’s first standalone private branded residence under The Chedi name. Globally celebrated for its enduring sophistication, impeccable hospitality, and culturally immersive ethos, The Chedi now brings its iconic legacy to life in Dubai, transforming contemporary urban living with a fresh perspective on luxury and exclusivity.

Soaring 240 meters over 52 floors, this architectural marvel, with its sleek glass façade, is masterfully designed by the award-winning Studio Bruno Guelaff.Redefining grandeur, The Chedi Private Residences presents an exclusive collection of sky villas and world-class amenities offering a lifestyle beyond the extraordinary

.Discover an exclusive collection of expansive residences, ranging from two- to five-bedroom villas and duplexes to the extraordinary triplex Pinnacle Mansion—a one-of-a-kind masterpiece crowning the building. Experience unparalleled luxury and design in every detail.

Bruno eagerly looks ahead, driven by excitement for the exclusive development projects BG Group is spearheading. As he and his partners continue to innovate and push boundaries, they remain dedicated to setting new benchmarks in the Design + Build industry—breaking limits and redefining excellence with every new venture.

THE CHEDI PRIVATE RESIDENCESLuxury living in the heart of Dubai by Al Seeb + BG Group