In the heart of Al Barari, one of Dubai’s most exclusive and nature-rich communities, Dana Excellent Interiors is quietly reshaping the future of luxury design
Tucked within the serene, leaf-canopied streets of Al Barari, Dana Excellent Interiors is reimagining the luxury design experience in Dubai
Tucked within the serene, leaf-canopied streets of Al Barari, Dana Excellent Interiors is reimagining the luxury design experience in Dubai

In the heart of Al Barari, one of Dubai’s most exclusive, nature- rich communities, Dana Excellent Interiors is redefining luxury design under the leadership of Turkmenistan-born entrepreneur Ayna Atayeva. Founded in December 2023, the boutique studio is the first of its kind in the UAE to operate from within a high-end residential enclave, a strategic choice reflecting Ayna’s values of intentionality, emotional intelligence, and authenticity.

Before entering the world of design, Ayna built an 18-year career in the oil, gas and financial sectors, industries traditionally dominated by men. Her experience as a successful entrepreneur and leader instilled a structured, results-driven mindset that she now brings to interior design. This business-oriented approach ensures that every project is not only creative but also strategically executed, delivering tangible results and exceptional quality.

“We don’t just design homes, we design how people feel in them,” says Ayna Atayeva. “It’s not about spectacle. It’s about soul.”

Now a long-term resident of Dubai for 15 years, with the past 6 years spent living in Al Barari, Ayna has gained a deep understanding of the city’s cultural and lifestyle dynamics. It was here that she recognized the growing need for highly personalized, emotionally intelligent design, spaces that seamlessly balance aesthetics, functionality, and lifestyle.

Ayna’s very first project became a symbolic milestone, showcasing its ability to think beyond conventional boundaries of residential design. Dana Excellent Interiors was commissioned to create a multifunctional showroom for agricultural machinery, a unique challenge that required transforming the space into both a functional office for employees and a dynamic area for displaying heavy equipment. This project not only highlighted the studio’s versatility but also reinforced its capacity to handle diverse assignments of varying scale and budget, from luxury residences to complex commercial environments.

Through Dana Excellent Interiors, Ayna translates her business acumen into design, treating clients as true partners and delivering services that meet the highest standards of excellence. Each project is envisioned as a collaborative journey, carefully shaped to reflect clients’ personalities, aspirations, and way of life.

A Business-Oriented Approach to Design
Ayna’s corporate background informs every aspect of the studio’s operations. Projects are approached methodically, ensuring clarity, efficiency, and measurable outcomes while maintaining creative excellence. The studio offers a comprehensive range of services:

  • Interior Design
  • Turnkey Project Execution
  • Landscape Design
  • Author’s Supervision
  • Bespoke Furniture & Décor Curation

Serving high-net-worth individuals, elite homeowners, and real estate developers, Dana Excellent Interiors delivers design solutions that are both strategic and soulful, aligning lifestyle with legacy.

A Culture of Excellence
Under Ayna’s leadership, Dana Excellent Interiors is more than a design studio, it is a creative ecosystem. Its Al Barari headquarters functions as both a live showcase of the studio’s design philosophy and a hub for mentorship, transparency, and professional growth. Every team member contributes to a design language that is subtle yet sophisticated, structured yet soulful, embodying the studio’s core values.

Inspired by Dubai’s rise as a global design capital, Dana Excellent Interiors is building a reputation for quiet confidence, authenticity, and emotionally intelligent design. By embedding itself in the community it serves, the studio is setting a new benchmark for boutique luxury interiors in the UAE, one where leadership, creativity, and business rigor intersect.

“With Dana Excellent Interiors, our goal is not just to create beautiful spaces, but to design homes that reflect the people who live in them, their values, and their stories” Ayna concludes.