DOMOTEX Middle East, the pinnacle of global trade fairs for the carpet and flooring industry, will be hosted by Deutsche Messe AG at the Dubai World Trade Centre (DWTC) from April 23 to 25. This significant event underscores Deutsche Messe’s ambitious global expansion and marks a new chapter for DOMOTEX, aligning with Dubai’s renowned status as a leading hub for international trade fairs.

Dubai’s strategic location, bridging the East and West, has established the city as a pivotal gateway for global trade, attracting billions in non-oil external trade volumes and serving as the meeting point for major international partners.

The UAE’s dynamic trade ecosystem, bolstered by advanced logistics and infrastructure, places DOMOTEX Middle East at the centre of an expanding market. By capitalising on Dubai’s comprehensive connectivity and premier event venues, it fosters growth and innovation within the flooring industry. Dubai remains at the forefront of transport, trade, and tourism, further enhancing the event’s strategic importance.

DOMOTEX Middle East is poised to join the ranks of its prestigious counterparts in Europe and Asia Pacific, showcasing the latest innovations and trends in the carpet and flooring sector.

Sonia Wedell-Castellano, Global Director of DOMOTEX at Deutsche Messe AG, highlights Dubai’s pivotal role in the growing Middle Eastern demand for premium carpets and floor coverings: “DOMOTEX Middle East provides a unique opportunity for industry stakeholders to discover innovative solutions and contribute to the development of the market. Dubai’s vibrant trade environment makes it the ideal setting for this event, underscoring the region’s growing importance in the global flooring industry.”

The exhibition is expected to catalyse the growth of the Middle East flooring and carpet market, which is forecast to reach approximately $14.55 billion by 2030. This growth trajectory highlights the region’s increasing market share and the need for a strategic exhibition platform like DOMOTEX Middle East.

Dubai’s selection as the host city for DOMOTEX Middle East reiterates its global allure as a business and tourism nexus, renowned for its inclusivity, diversity, and world-class infrastructure. The city guarantees exhibitors and visitors effortless access to the event, bolstering Dubai’s and the UAE’s positions as pivotal players in the global business landscape.

Wedell-Castellano added: “DOMOTEX Middle East is more than an exhibition—it’s a platform for future growth and opportunities in the flooring industry. This event promises to bring together the best in the industry, from major international brands to innovative start-ups, all under the banner of taking the flooring sector to new heights.”

DOMOTEX Middle East will feature an impressive line-up of major international brands and exhibitors, such as Merinos, Oriental Weavers, Solomon Carpet and Al Abdullatif, confirming the global importance of the DOMOTEX brand and the event’s role in shaping the future of the flooring industry.