At Downtown Design, Anuj Jain, CEO at Sobha Furniture, sheds light on the showcase of 2025, vision, and future ahead
Downtown Design, the anchor fair of Dubai Design Week, took place from 5–9 November 2025. The fair united a selection of international design brands and regional design studios, from emerging talent to established names, reinforcing its position as the Middle East’s leading platform for high-quality contemporary design. Held in strategic partnership with Dubai Design District (d3), a member of TECOM Group PJSC, and supported by Dubai Culture, Downtown Design continues to serve as the region’s most important meeting point for the design industry, fostering collaboration and commercial opportunity.
Sobha Furniture is the culmination of Sobha Group’s legacy of craftsmanship, founded by PNC Menon—an entrepreneur who rose from seven dollars in his pocket to become the Middle East’s renowned “Palace Maker.” Built on decades of delivering exceptional interiors and landmark developments, Sobha Furniture completes the Sobha vision by bringing the same precision, quality, and design excellence into every piece. With meticulous attention to detail and world-class craftsmanship, Sobha Furniture creates timeless, refined furnishings that elevate every space they inhabit. Anuj Jain, CEO of Sobha Furniture, shares insights on what sets the brand apart, why they chose to establish their base in the UAE, their overarching vision, their displays at Downtown Design, and what we can expect next.
Interviewer: Aya Zhang. Videographer: Joel Amparo.
