LAURENT FARGE, MANAGING DIRECTOR, ALEC FITOUT

Laurent Farge, Managing Director of ALEC FITOUT, holds a BTEC Higher National Diploma in Commercial & Strategic Marketing and brings over 24 years of experience in luxury in- terior fit-outs across Europe, the Middle East, and the GCC. His leadership has been pivotal in establishing ALEC FITOUT as a prominent regional brand, overseeing daily operations to ensure quality delivery, timely completion, and business profitability. Laurent’s expertise includes strong negotiation skills, relation- ship-building, team management, and identi- fying cost-saving opportunities.

His notable projects include the National History Museum Exhibition Fit Out, UAE, Di- riyah Gate Experience Centre Design & Build, KSA, and One&Only, One Zabeel – Ultra Lux- ury Hotel & Service Apartments, UAE. With a history of successful endeavors, Laurent Farge continues to lead ALEC FITOUT with a focus on delivering excellence, maintaining client relations, and expanding geographical- ly. His previous employment history includes roles as Area Manager and Project Manager at Kocache Enterprises, UAE, showcasing a wealth of experience in the industry. His leadership has been pivotal in establishing ALEC FITOUT as a prominent brand in the region. Laurent oversees day-to-day opera- tions, ensuring quality delivery, timely com- pletion, and business profitability. He holds a comprehensive skill set, including strong negotiation skills, relationship-building, team management, and identifying cost-saving opportunities.

Established in 2009, ALEC FITOUT has delivered over 100 projects covering 1.73 million sqm. Operating in the UAE and Saudi Arabia, the company employs over 350 professionals and 750 skilled workers. It specialises in four core areas: Luxury Fitouts, Museums & Cultural Installations, Themed Entertainment, and Refurbishment Projects.

In Luxury Fit-outs, ALEC FITOUT transforms shell-and-core spaces into bespoke environ- ments with unmatched attention to detail. In Museums & Cultural Installations, the compa- ny has delivered landmark projects such as the Mobility Pavilion at Expo 2020, 12 Expo pavilions, the Natural History Museum Abu Dhabi, and the Ilmi Museum in Saudi Arabia.

Riyadh, featuring over 120,000sqft. of intricate rockwork and storytell- ing-led design. In Refurbishment, ALEC FITOUT executes hotel and facility upgrades—often on acceler- ated timelines to avoid operational disruption.

Key strengths include exceptional quality, experienced teams, cli- ent-focussed delivery, financial rigor, and the strategic backing of ALEC Holdings. These attributes ensure the company continues to deliver projects that combine creativity, technical mastery, and commercial success.

Several key differentiators make ALEC FITOUT the contractor of choice across the region. Exception- al quality lies at the heart of the brand, with every finish, line, and junction reflecting an unwavering commitment to excellence. The company’s operational teams bring decades of combined experience in delivering complex, high-value projects, while its client-centric approach ensures proactive collabo- ration and alignment with client goals at every stage. Commercial discipline is equally central, with contracts managed to maintain strong cash flow, healthy margins, and solid returns on investment. As part of ALEC Holdings, ALEC FITOUT also benefits from the scale, synergy, and backing of one of the region’s most respected construction conglomerates.

“EXCEPTIONAL QUALITY LIES AT THE HEART OF THEBRAND, WITH EVERY FINISH, LINE, AND JUNCTION REFLECTING AN UNWAVERING COMMITMENT TO EXCELLENCE.“

CRAFTING LUXURY BY THE SEA — ALEC FITOUT DELIVERS WORLD-CLASS INTERIORS FOR JUMEIRAH MARSA AL ARAB’S PUBLIC AREAS, F&B, AND SPA.