SIMON HACKER, CEO & MANAGING PARTNER, ALPHA NERO

Alpha Nero is a global spatial storytelling firm led by Simon Hacker, who founded the compa- ny with a vision of uniting bespoke craftsmanship with responsible design. With over a decade of experi- ence, Simon has positioned Alpha Nero as a dynamic force in retail architecture, experiential environments, and luxury interior fit-outs. With more than 3,000 projects completed in 50+ countries and a client roster exceeding 700 global brands, the company con- tinues to redefine physi- cal experiences through innovation, strategy, and sustainability.

Originally established as a boutique shopfitter in Dubai, Alpha Nero has evolved into a multi-disci- plinary team of over 250 experts, delivering end-to- end solutions that include design engineering, build, and post-delivery insights. Simon’s leadership philos- ophy emphasises proactive problem-solving, sustain- ability integration, and precision in execution—a mindset that earned him the SME CEO Middle East Award in 2022.

Alpha Nero’s approach is rooted in data, design, and delivery. Their proprietary in-house climate technol- ogy is the first of its kind in the region, offering full- scope carbon tracking and GHG-certified reporting on every project. As the only shopfitter in the Middle East to offer such tools, they empower brands to align their physical presence with ESG goals. In 2024, Alpha Nero showcased its carbon accounting software at LVMH’s prestigious Life in Store Awards in Paris.

Noteworthy recent work includes the Meta World Headquarters at the Opus Tower, Dubai, and the first standalone Diptyque boutique in Saudi Arabia. Their work spans sectors like herit- age retail, travel retail, luxury hospitality, experiential pop-ups, and lifestyle spaces, demonstrating Alpha Nero’s versatility and vision.

The company also invests in continuous growth, both geographically and operationally. In 2024, Alpha Nero earned the ESG Global Award for Innovation in Sustainability and became a Strategic Sponsor at The Retail Summit. They also received Great Place to Work® certification, reflecting their commitment to nurturing talent and fostering an inclusive, innovative work culture.

“I BELIEVED BESPOKE MANUFACTURING COULD BE BOTH BEAUTIFUL AND RESPONSIBLE . BUILDING A BUSINESS IN DUBAI MEANT EMBRACING ITS GLOBAL ENERGY, NAVIGATING CHALLENGES HEAD-ON, AND STAYING ADAPTABLE . SUCCESS ISN’T ABOUT WAITING FOR THE PERFECT MOMENT—IT’S ABOUT CREATING IT.“

THE FIRST DIPTYQUE BOUTIQUE IN KSA AT RIYADH PARK, CUSTOM BUILT BY ALPHA NERO.