JOSEPH CHARLES FOUNDER & MANAGING DIRECTOR, PINNACLE INTERIORS

Pinnacle Interiors is poised to achieve an exceptional 2025, beginning with ambitious projects and strategic growth plans that will further enhance the firm’s success. Leading the portfolio is a state-of-the-art 250- bed tertiary care facility, spanning 400,000 sq. ft. across 11 floors. Designed to house Centers of Excel- lence for Heart, Lung, and Oncology, the hospital in- corporates effective space planning, natural lighting, and green vistas to provide a healing environment. The LEED-certified facility maximises park views and features a tranquil rooftop garden. The company is also renovating 11,430sqft. of a commercial building for a premium real estate developer, upgrading the entrance lobby, corridors, and lift lobbies across nine floors.

Pinnacle Interiors is making its ultra-luxury debut with a 749sqm Palm Jumeirah villa, delivering a marble-rich fit-out at Dubai Innovation Hub, and creating a flagship Emirates Towers space for a global jewellery brand renowned for its signature blue and diamond crafts- manship.

Joseph Charles, Founder & Managing Director of Pin- nacle Interiors, was named Executive of the Year 2025 by Big Project Middle East—a testament to his strategic vision and ability to lead complex, high-im- pact developments. The firm’s LEED GOLD-certified office in d3 reflects its commitment to sustaina- ble, responsible design. Operating as a mid-weight firm with heavyweight ca- pabilities, Pinnacle Interiors thrives on agility and pre- cision. Its lean operations enable efficient delivery of large-scale projects, sup- ported by strong industry partnerships and strategic collaborations with top-tier contractors and suppliers. Known for quality and reli- ability, Pinnacle maintains a 98% on-time completion rate, backed by robust post-completion support including a comprehensive Defects Liability Period (DLP).

2025 marks a milestone year, with accolades including the Sustainabil- ity Innovation Award and Renovation Project of the Year. With AED 85+ million in revenue and over 400,000 sq. ft. of premium interiors delivered, Pinna- cle’s achievements span across commercial, hos- pitality, and high-perfor- mance sectors. Over 65% of its turnover now comes from repeat clients.

From industry recognition to community impact— through leadership at Dubai Design Week and initiatives like the Surge for Water Design Challenge— Pinnacle Interiors is not only shaping exceptional spaces, but also the future of design in the region.

“IF YOU HAVE A VISION AND BELIEVE IN YOURSELF, GO FOR IT. IF YOUR INTENTIONS ARE RIGHT, YOU WILL GET THROUGH IT.“

HUQQA — TURKISH RESTAURANT & SHISHA LOUNGE AT THE DUBAI MALL.