hansgrohe celebrates life with new brand claim: Life is waterful

“Life is waterful” is the new brand claim of the premium brandhansgrohe.

Approximately one year ago, hansgrohe, the premium brand for faucets and showers from the Black Forest, selected Zum goldenen Hirschen as its new globally operating lead agency. Since then, the Hirschen have been supporting the brand through various communication measures, which are rolled out in 150 countries and across numerous channels. Thus, the agency accompanies the premium brand  on its journey to becoming a designer and provider of holistic bathing experiences.  

With the recently launched new communication offensive around the brand claim “Life is waterful,”  hansgrohe sharpens its positioning and strengthens its differentiation from the competition. In this way, the brand emphasizes living life in all its facets as a positive thinker and enabler.

“With our new communication, we hit the core and the values of the brand: hansgrohe stands for innovative bathroom solutions that truly put people and their needs in the foreground. We demonstrate the great and positive impact our products can have on the sometimes hectic daily life and how much joy and well-being our customers can experience while simultaneously saving energy and water,” says Marc André Palm, Head of Global Brand Marketing at hansgrohe.

The new brand claim is being used worldwide and is accompanied by numerous measures. The focus is on digital communication. “We are proud to be able to co-write a new chapter in the history of the company and to have  been able to bring in our strategic and creative strengths as well as our digital expertise,” adds Wolfgang Voggel, Managing Director of Zum goldenen Hirschen Stuttgart.