How Venetian glass specialist Barovier&Toso is expanding in the region
Luigi Lucchetta, general manager, Barovier&Toso, talks about glass trends and clientele
What kinds of variety of glass are you dealing with?
The offer includes a complete range of products available in different finishings and totally customisable. Barovier&Toso has a very complete catalogue reaching about 5000 products (if you combine models, dimensions, and colours) being able to satisfy the different needs, and tastes of the clients. We offer not only largescale supplies listed in the Catalogue but also highly customised solutions that enhance the intrinsic characteristics of every interior. We sell our products in about 80 countries and the UAE is one of the regions where we are investing in promotion and communication. We have opened our showroom in Dubai Design District. This latest milestone confirms our commitment to a policy of internationalisation. Our collaboration with Archiade, our local partner with more than eight years of experience on this market, is based on our shared desire to offer high-end products, which meet local furnishing requirements.
Who is your target audience?
Our clients are architects and interior decorators on one side and the final consumer on the other side. Both of them are now more inclined to look for unique pieces and high-quality experiences. This is the reason why we have recently opened our Palazzo Barovier&Toso in Murano designed by Studio Calvi Brambilla. A 900sqm temple of luxury where customers can experience live our unique pieces. We worked with brands such as Dolce&Gabbana, Dior, Louis Vuitton, Cartier, Bulgari and hotel chains like Four Season, Ritz Carlton and Marriot; we have decorated casinos in all the five continents from Las Vegas to Macao and we collaborate with the most famous architecture firms to furnish prestigious residences.
What about the competition?
All our efforts are projected to surprise and delight our customers. In every single piece, there is quality, reliability, and creativity. It’s certified and guaranteed. Our customer service is legendary. And most of all we deliver emotions. We are the world’s oldest glassblower family businesses that trace its origins to the late 13th century. There are no other brands with this storytelling.
What are the future plans?
We will continue focussing on the most important ingredients of its success: quality, innovation, research, emotion, glamour and colour, always being perceptive to trends and changes in taste. We will keep nurturing extraordinary collaborations with architects and designers so that the company’s innovative and experimental talent finds its place in the bespoke design sector with new stunning projects carried out worldwide.