Ideal Standard, part of the Villeroy & Boch Group, unveils two innovative tap collections designed by Roberto Palomba
Ideal Standard, part of the Villeroy & Boch Group’s Bathroom and Wellness Division, introduces Ceralife O and C
Ideal Standard, part of the Villeroy & Boch Group’s Bathroom and Wellness Division, introduces Ceralife O and C

Ideal Standard, part of the Villeroy & Boch Group’s Bathroom and Wellness Division, introduces Ceralife O and C, two dynamic new tap collections designed by Roberto Palomba. These ranges combine minimalist design with eco-conscious innovation, offering a perfect balance of sustainability, performance, and everyday practicality. 

Both collections offer a contemporary aesthetic, each with a distinct character. Ceralife C features crisp, geometric lines with rounded edges for a bold, modern look, while Ceralife O embraces soft, organic curves that bring a sense of flow and ease to the space. Whether for bathroom basins, kitchen sinks, baths, or shower controls, these taps deliver effortless style and versatility. Available in classic chrome and silk black, they pair seamlessly with Ideal Standard’s Ceratherm shower systems, ensuring a cohesive, contemporary bathroom design. 

The new Ceralife collections place a strong emphasis on sustainability – from manufacturing to daily use. Engineered for maximum efficiency, these taps actively reduce CO₂ emissions, conserve water and energy, and minimise resource consumption, reflecting a steadfast commitment to environmentally responsible design. 

Manufactured in Europe, Ceralife taps are made from Diamatec brass, a durable alloy engineered to resist stress corrosion, enabling thinner wall designs that reduce raw material usage while maintaining strength. This innovative material also improves production efficiency, enabling Ideal Standard to recycle 100% of its brass waste in-house while consuming 15% less energy, helping to lower the carbon footprint. Diamatec brass also enhances manufacturing consistency and precision, ensuring every tap meets the highest standards of uniformity and quality. 

Ceralife C features crisp, geometric lines with rounded edges for a bold, modern look

Ceralife taps incorporate Ideal Standard’s leading technology to enhance efficiency, durability, and ease of use. The FirmaFlow® ceramic disc cartridge ensures lasting reliability, tested for over 500,000 cycles to provide more than a decade of smooth operation for a family of four. BlueStart technology reduces energy consumption by limiting unnecessary hot water use, lowering CO₂ emissions and household costs. EcoFlow regulators maintain a flow rate of just 3.8 l/min, conserving water without compromising performance. Practical details such as the SmartShine finish for lasting brilliance on chrome taps, EasyFix for straightforward installation, and a click waste system for effortless operation further enhance the user experience. 

Roberto Palomba commented, “With Ceralife O and C, we wanted to create designs that feel natural and effortless, with forms that complement the way people interact with water every day. These taps bring a sense of balance and simplicity while delivering the highest standards of functionality and sustainability.” 

Frederick Trzcinski, Vice President Commercial Ideal Standard MENA, “Ceralife O and C seamlessly enhance our product range, further strengthening the distinctive design language we’ve cultivated in partnership with Roberto Palomba over the years. These collections bring a perfect balance of modern aesthetics and sustainable innovation to any bathroom, reflecting our ongoing dedication to design, performance, and sustainability.” 

Ceralife O embraces soft, organic curves that bring a sense of flow and ease to the space
Ceralife O embraces soft, organic curves that bring a sense of flow and ease to the space

Ceralife O taps are already available, while Ceralife C launches in April 2025, with selected models arriving in autumn. For more information, visit our Design & Specification Center in City Walk.