Interface Unveils its Latest Flooring Collections With an Exclusive Multimedia Event

Interface unveils its latest flooring collections in the Middle East with an exclusive multimedia event

Interface, a global leader in flooring solutions and sustainability, held the Middle East launch of its latest Etched & Threaded™ carpet tiles and Earthen Forms™ luxury vinyl tiles (LVT) collections with an exclusive multimedia event in Dubai. Hosted at the innovative venue Lifesize Plans Dubai, in media partnership with Design Middle East magazine and Intelier, the event provided an immersive experience for several interior design studios in the region, showcasing Interface’s latest offerings in a truly interactive and engaging setting.

Teams from design studios Gensler, SAY Studio, AAID, Swiss Bureau, Broadway Interiors and INC Solutions, had the opportunity to explore the new collections within the context of their own projects, mixing and matching colour, texture and pattern to find the right aesthetic.

The event allowed each studio to see their office blueprints come to life on a 1:1 scale, which enabled design teams to directly interact with the collections on actual floor plans, fostering a dynamic environment where they could experiment with the flooring solutions in real-time.

Joyce Jarjoura, senior associate and co-studio director at Gensler Middle East, commended the localised design inspirations, saying, “I particularly love the weaving concepts we’ve been incorporating. It’s wonderful to see weaving integrated into the designs, along with the arabesque patterns and earthy tones. These elements blend seamlessly into almost any space, making transitions effortless and harmonious.”

Laila Al-Yousuf, design director and partner at SAY Studio, highlighted the welcoming tones of the collections, “We appreciated the soft tones, which bring in residential elements that make the spaces feel warm and inviting. The patterns are not too bold, allowing for a playful mix. Some areas can be subtle, while others have a bit more punch, yet the overall effect remains neutral. The patterns are not overbearing in any way.”

Carina Lima, design director at Swiss Bureau Interior Design (SBID), commented on the versatility of the collections, stating, “”Interface has always been an inspiration for me, and I have been using their products for the past 10 years. This collection marks a significant change for the brand. We know that spaces are now merging in function; we no longer have the traditional separation between office, hospitality, or F&B products. The functions are being mixed, so the products need to be versatile to work in different scenarios. I also appreciate the new LVT collection, as the joints are not visible, allowing for seamless transitions.”

Chris Barnes, founder of Broadway Interiors, emphasized the creative potential, “It’s not just patterns but texture as well that is really important. Having the versatility to play with different colours, shapes, and patterns lends itself to being truly creative. It’s also reassuring to work with a brand that upholds principles of sustainability and responsibility. Knowing that any product we choose will meet these criteria is invaluable. From a design perspective, we don’t have to worry about sustainability because we know Interface has it covered every time.”

Annabelle Cleary, design lead at INC Solutions Dubai, noted the biophilic elements, “Interface has always been an easy brand to integrate into design, but it’s even easier now with this collection that references biophilic design through elements like stones, timbers, and pebble effects. The irregular designs in this collection represent biophilic design in a way that feels much more true to life.”

With the lowest carbon footprint carpet tile in the industry, Interface continues to lead in sustainability through innovative product design, manufacturing processes, and supply chain management. The launch of these new collections reaffirms Interface’s mission to create flooring solutions that are not only beautiful and functional but also environmentally responsible.

Jennifer Gabriel, senior project designer at Allen Architecture Interiors Design (AAID), also praised the sustainability aspects, saying, “When we’re looking at all the specifications from Interface, they always meet the sustainability requirements our clients demand. It’s very easy to use their products.”

Showcasing the New Collections

The Etched & Threaded™ carpet tile collection and Earthen Forms™ LVT collections are Interface’s latest global product launches, designed to work beautifully together, apart, or integrated with other Interface collections. Together, these collections offer a juxtaposition of materials, colours, and textures—plush meets concrete, dark meets light, warm meets cold—to provide interest and beauty to spaces.

“We’re challenging how we think about flooring and its role in creating amazing spaces. Flooring can and should be Made for More™ – made to do more, made to support more, and made to stand for more,” said Kelly Simcox, Head of Global Design at Interface.

Etched & Threaded™: Carpet Tiles with a Touch of Luxury
The Etched & Threaded™ collection is designed to bring the warmth of luxury textiles into commercial spaces. Available in seven styles and 12 neutral colourways, these carpet tiles draw inspiration from natural stone formations and polished pebbles. The collection offers bold geometric styles, timeless textured styles, and texture-heavy products that fit seamlessly into commercial settings.

The bold geometric styles are inspired by natural stone and polished pebbles, available in 50 cm x 50 cm formats and four colourways. The timeless textured styles feature large geometric patterns, available in 25 cm x 1 m formats and eight colourways. Lastly, the texture-heavy products come in cable knit, tweed, and threaded patterns, ideal for large-scale commercial use, in 25 cm x 1 m formats and eight colourways.

Earthen Forms™: Bringing Nature Indoors
The Earthen Forms™ LVT collection captures the essence of natural woodgrain and travertine stone, offering a blend of aesthetics and performance. This collection includes Hearth, Crossroads, and On Grain styles, each designed to bring the warmth and tranquillity of the outdoors into interior spaces.

Offered in 25 cm x 1 m formats and multiple colourways, all Earthen Forms™ styles are enhanced with Interface’s Ceramor+® ceramic bead coating, providing superior scratch resistance, slip resistance, and durability. Additionally, these products are made with 39% recycled content, underlining Interface’s dedication to sustainability and carbon footprint reduction.