Danish retail chain, JYSK, has announced the launch of two more stores in the heart of Dubai following the success of its flagship launch in Umm Suqeim earlier this year.

The Scandinavian homeware brand will be offering consumers even more choice in more locations as two new destinations launch in City Centre Mirdif and Burjuman by the end of this year.

City Centre Mirdif JYSK is set to open its doors on August 30, 2018. The new outlet will be home to the city’s most sophisticated sleep centre, where customers can test and purchase everything from pocket spring mattresses, memory foam pillows and adjustable bed bases, and much more.

Burjuman Mall in Bur Dubai will also welcome JYSK by the end of the year with an opening date set for November/December 2018.

Jens Ravnbøl, founder of the Mercurius International Group, is spearheading JYSK’s UAE expansion. He said: “We are delighted and incredibly excited to announce the opening of two new JYSK stores here in the UAE. We’ve been overwhelmed by the positive feedback we’ve received since the launch in Umm Suqeim earlier this year and are confident that our customers will continue to love our home furnishing ranges that we bring to the region. Our priority is to continue to offer clean and simple Scandinavian design which is of exceptional quality at great value for money.”

The new stores will offer shoppers everything they need to fully furnish their homes, including bedding, sofas, garden furniture and an array of textiles, accessories and everyday essentials – at competitive prices.

JYSK operates over 2,600 stores in Europe, North America, Asia and is set to grow in the MENA region