Master Design & Colour Excellence with Jotun’s Exclusive Colour Academy
Jotun Paints UAE, the leading provider of decorative, protective, and marine paints in the MEIA region is proud to reaffirm its commitment to innovation and education in colour science through its exclusive Colour Academy, in collaboration with Sweden’s Natural Colour System (NCS), a program designed to equip interior designers, architects, and consultants with expert knowledge in colour theory and paint application. This prestigious initiative reflects Jotun’s mission to empower professionals with the tools they need to transform spaces into masterpieces.
The Colour Academy offers participants an in-depth understanding of the science and psychology of colour. Through a combination of theory, interactive learning, and practical exercises, attendees gain invaluable insights into colour design, cultural influences, and common paint challenges. The Academy culminates in a certification jointly issued by Jotun and NCS, a mark of distinction in the design community.
Highlighting the program’s exclusivity, Jotun hosted a series of three engaging sessions over two days at Nasab Dubai last week, inviting top designers and industry leaders to participate in this enriching experience.
For the first time, this program was also extended to a selected group of Homeowners, media and influencers who got a first-hand exclusive experience into the world of science behind colours. Along with learning about colour, participants tried their skills in colour matching using flowers and went home with exclusive giveaways after a very hands-on session.
Kjetil Urheim, General Manager of Jotun Paints UAE, expressed his enthusiasm for the initiative, “The Colour Academy is a testament to Jotun’s dedication to fostering a culture of learning and innovation. By investing in education, we are not only supporting the design community but also ensuring that the power of colour is used to its fullest potential in every project. This program underscores our belief in the transformative impact of knowledge and collaboration.”
The Colour Academy offers three tailored courses—a half-day course, a full-day course, and an intensive two-day program—each designed to meet the varying needs of industry professionals.
As a vital part of property design, whether for private homes or iconic landmarks, colour and paint play a crucial role in creating lasting impressions and through this program, Jotun continues to lead the way in empowering professionals to make informed and inspired choices.
Currently, the program is available exclusively by invitation, underscoring its premium and targeted nature. For more information on the Colour Academy and its availability, please contact 800JOTUN.
Jotun retains the rights to all featured images and should be credited for every usage.