Offering minimalistic and affordable home improvement needs, 2XL Group’s OC Home recently completed one successful year of retail operations in the UAE. Being the region’s first homegrown Emirati brand to offer mid-century modern furnishing and homeware choices, the brand owes its success to the evolving lifestyle needs of millennials and Gen Z.

Addressing the multiple facets of the UAE’s furniture industry that’s expected to register a positive CAGR of 7% during 2020-2025, OC Home plans to ramp up its portfolio to cater to the rise in expatriate influx. A rise in competition is also on the anvil with the emergence of multiple players vying for top-of-mind brand recall in the affordable home décor space.

With the rapid evolution of e-commerce that’s expected to grow by 40% YoY, customers continuously seek the opportunity to play along with the trends of tech-advanced shopping experiences. Features like the availability of product high-resolution images and tools like LiveChat, online room planning, and 3D viewing have also made way for modern shopping trends.