Carla Conte, the dynamic Founder and Creative Director of Brand Creative, continues to contribute to the landscape of design in the Middle East and beyond. Celebrating two decades of unparalleled contribution to the industry, Carla’s influence is deeply felt across continents, particularly in the MENA region where she has led the charge in creating award-winning branded environments that balance multi-sensory aesthetics with psychologically strategic business impact.

“With an exceptional portfolio spanning major global projects, Carla’s ethos centers on the fusion of interior design and branding, creating immersive and meaningful spaces infused with narratives and liberated visions.

Her recent collaborations include groundbreaking work with Cruise Saudi (PIF), Gebr.Heinemann (multiple dutyfree projects including Jeddah, Antalya, Salalah, Tunisia, Aroya and Princess Cruise ships), Ministry of Presidential Affairs (Abu Dhabi) and various up-andcoming homegrown brands by the region’s latest visionaries and entrepreneurs.

From hospitality to healthcare, retail to wellness, Carla’s projects are not just visually striking; they resolve social, environmental, and economic challenges through a highly considered design approach.

Since founding Brand Creative in 2011, Carla has remained steadfast in her vision to craft spaces that engage the IQ and EQ of consumers. Her pioneering spirit has driven the expansion of Brand Creative from its Dubai headquarters, establishing the firm’s first branch office in Thrissur, India, in 2015. Her global ambitions continued with the launch of Brand Creative’s Cape Town office in 2021, located on Bree Street. This expansion brought a new focus on strategy, project management, and graphic design, cementing her firm’s influence beyond the MENA region.

Carla’s leadership style—combining tenacity, empathy, and bold vision—has earned her consistent recognition on power lists across the region, including being named in RETAIL’s Top 40 Under 40 Retail Designers Worldwide.

SISI’S EATERY – A MODERN EUROPEAN CAFÉ DELIVERING A MULTI-SENSORY DINING EXPERIENCE WITH A VIENNESE HERITAGE AESTHETIC.