Powerlist Creative 30 2024: Stuart Allen, Founder & Managing Director, AAID

S tuart Allen, the founder and managing director of AAID, has established the firm as a leading interior design powerhouse in the UAE, with a rapidly growing influence in Saudi Arabia. His career in design is marked by a blend of artistic vision and technical expertise, honed through years of experience and a diverse global perspective. Since 2010, Stuart has been a leading force in the region, gaining significant experience in major design cities such as New York, San Francisco, London, Dubai, and various locations across Europe.

This global exposure allowed Stuart to refine his skills under the guidance of notable mentors, including Stephen Miller Siegal, providing him with a broad understanding of design principles and cultural nuances that he brought into his own practice. His career in the USA focused on high-end residential and retail projects, where he worked with distinguished clients such as the Lauder family, Ivanka Trump, Isaac Mizrahi, Liz Claiborne, and Jay Z, managing projects that ranged from luxurious apartments on Madison and Fifth Avenues to stylish lofts in Soho.

When establishing AAID, Stuart envisioned delivering more than just attractive designs. He emphasises that “Design isn’t measured by how much you spend, but by its integrity and functionality. The true value of design is found in creating spaces that are both practical and meaningful.” This philosophy reflects AAID’s approach, where each project harmonizes aesthetic appeal with practical functionality, striving for both beauty and purpose.

Under Stuart’s leadership, AAID has earned a reputation for creating spaces that are both innovative and carefully designed. The firm’s design philosophy centers on collaborative creativity and a keen attention to detail, ensuring that each project upholds high standards of quality and sustainability. Client satisfaction is at the core of their OQT – DIFC, DUBAI. 12,300 SQFT 32 CREATIVE POWERLIST BROUGHT TO YOU BY DESIGN MIDDLE EAST | OCTOBER 2024 design-middleeast.com 33 approach; the team takes the time to listen to and understand clients’ needs and visions, working together to create spaces that maximise architectural potential while reflecting unique styles.

Stuart’s commitment to the region is evident in AAID’s expansion into Saudi Arabia. Recognizing the potential of Vision 2030, he has guided the firm’s efforts to contribute to the region’s growth and development. AAID’s presence in Saudi Arabia includes significant projects for clients such as Bain & Company, Ernst & Young, and Boston Consulting Group, as well as high-profile developments like The Ministry of Tourism HQ. Stuart states, “We are not a fly-in, fly-out firm. At AAID, we are deeply invested in this region. There was once a belief that design firms in the Middle East were lagging behind global trends; however, this perception is outdated. The talent in this region is exceptional, and design firms here are now leaders in the global market. At AAID, we are committed to upholding global design standards while exceeding our clients’ expectations by raising the bar regionally and globally.”

In addition to his design expertise, Stuart has made significant contributions to the industry as a mentor and leader. His extensive experience on projects worldwide has equipped him with a wealth of knowledge about international design standards. Having spent over a decade in the region, he shares invaluable insights into local practices and trends. Within the AAID team, Stuart fosters growth and collaboration, creating an environment that inspires creativity and professional development. Many team members have started as interns or juniors under his guidance, benefiting from his support to advance their careers within the company. Furthermore, he recognizes the vital role of team building and mutual support in the workplace, ensuring that every member feels valued and empowered to contribute.

Stuart’s influence extends beyond his projects. He has been recognized as one of the top 10 most influential designers in Saudi Arabia and has participated in various industry events and panel discussions. His role as an advisor on the 2024 WORKSPACE advisory board further underscores his expertise and impact on the industry.

Stuart’s career trajectory illustrates his dedication to advancing the field of interior design. His work aligns with both regional and global design trends while maintaining a focus on integrity and practicality.