Powerlist Creative 30 2024: Tarek Shuaib, CEO, PACE, Ranks 24th
Tarek Shuaib has been at the helm of leadership at Pace for over 15 years. His professional experience was shaped early on by passion and a detail-oriented mind, having been born and bred around design and architectural excellence. His late father founded the firm in 1968, and Tarek dedicated his studies and professional years to a legacy that lives on.
Tarek was the innovator rebuilding on an initial vision of innovative design and thorough project implementation, focussing on master planning and ensuring proper foresight to fruition. By embracing creativity and cementing innovation into the fabric of the firm, he has led Pace to count – less award-winning projects and a set of barri – er-breaking values that are manifested through the work that he leads. Under his leadership, and running all three regional offices – Kuwait, Saudi Arabia, and Bahrain – Pace has delivered more than 1800 projects across the region and internationally, to date.
Pace is recognised for leading by example, with people at the forefront of all its work. Through educationally driven systems that encourage continuous learning and the imple – mentation of new software, along with a focus on redefining architecture, design, and delivery, Pace consistently pushes the boundaries of modern design and cultural integration
modern design and cultural integration. “Creativity is a word that is often casually thrown around in our industry, but its value as a core driving tenant of architectural design and development cannot be overstated. Creativity goes beyond aesthetics, it encom – passes processes, performance, sustainability practices, mobilizing technology, as well as maximising function and value for the client and the community. We at Pace reframe creativity as innovation. Our goal with every project, regardless of scope, mandate, or scale, is to push the boundaries wherever possible. There’s always room to do things better and explore opportunities for fresh perspectives and innovation. We need to let best practices and the precedence of success guide us, but we should never make the mistake of getting caught in a trap of repetition and redundancy of our own making.
We as designers, architects, and engineers are shaping the very landscape of our com – munities and nations, not just for us but for several generations to follow. We need to be innovators and be willing to take risks. The potential is limitless, we simply must be willing to embrace that potential,” highlights Tarek.