Architect Giorgio Palermo, founder of NIU, stands as the creative force behind the renowned Dubai-based design studio. A graduate of the Architectural University of Palermo with formative experiences in Paris and Milan, Palermomasterfully blends the timeless traditions of Italian design with innovative, forward-thinking approaches. Founded in Italy and expanding to Dubai in 2001,NIU has evolved into a renowned multi-disciplinary studio specializing in luxury residential, commercial, retail, and hospitality projects. With a commitment to innovation and excellence, the firm seamlessly blends contemporary aesthetics with functional design to create extraordinary spaces.

In 2006, the studio’s creative vision was further enriched with the addition of architect Elena Gregorutti, a distinguished professional from the University of Architecture of Trieste. With an extensive background in interior architecture and product design, she has seamlessly integrated her expertise with NIU’s core strengths, further elevating the studio’s reputation for timeless elegance and flawless execution. This dynamic partnership allows NIU to blend tradition with innovation, consistently delivering projects that surpass the highest client expectations.

Over the past year, NIU has exceeded quality and budget targets despite a challenging market, showcasing its commitment to excellence and continuous refinement of its design processes. These achievements have laid the foundation for strategic initiatives that further strengthen its local and international presence.

Currently, NIU is developing prestigious luxury villas for exclusive families in Dubai and Abu Dhabi, with several projects already under construction. Simultaneously, the studio continues its legacy in product design, preparing a new collection set to debut at Salone del Mobile in Italy, reaffirming its artisanal Italian roots.

A cornerstone of NIU’s philosophy is its proactive investment in advanced technologies. The studio has significantly expanded its use of Virtual Reality (VR) and Augmented Reality (AR) to offer clients immersive design experiences that transform the way projects are conceived and visualized. Furthermore, NIU is exploring the integration of Artificial Intelligence(AI) into its creative workflows, pushing the boundaries of design innovation while maintaining its traditional partnerships with esteemed Italian artisanal teams renowned for their craftsmanship.

Giorgio expresses: “I’m excited about the future of NIU and the design industry as a whole. Looking ahead, my vision is to continue pushing boundaries by integrating advanced technologies with timeless design, while expanding our global footprint. I firmly believe that innovation, combined with a deep respect for cultural heritage and craftsmanship, will redefine the architecture and design landscape in our region and beyond.

NIU has earned widespread recognition, including a spot on Architectural Digest’s AD50 list and multiple GCC awards. Its work has been featured in top publications like Architectural Digest, Vanity Fair Italia, and Forbes, cementing its status as a leader in contemporary design.

In 2024, NIU expanded its reach beyond the UAE with ambitious growth plans across the GCC and Europe, bringing its signature fusion of innovation and tradition to a global audience