THAT Concept Store reveals its Resort 2025 Collection—a striking reinterpretation of vacation dressing inspired by the bold glamour of the 1960s
THAT Concept Store: The collection captures a sun-soaked spirit of modern luxury for the season ahead
THAT Concept Store: The collection captures a sun-soaked spirit of modern luxury for the season ahead

THAT Concept Store presents its Resort 2025 Collection a bold reinterpretation of vacation dressing through the lens of timeless glamour and modern edge.

Inspired by the golden decadence of the 1960s, the collection channels a spirit of confident individuality and effortless cool. Designed for the modern muse, each piece celebrates striking silhouettes, bold expressions, and a sense of sun-soaked freedom.

Set against the backdrop reminiscent of the French Riviera, the campaign draws influence from the icons of the era Brigitte Bardot, Jane Birkin, and Alain Delon fusing retro elegance with contemporary attitude. The result: a curated wardrobe that reinvents resortwear with cinematic flair, nostalgic details, and fashion-forward ease.

The Resort collection unfolds across three distinct themes, each echoing a different hue of summer storytelling: Palm Shadows & Poolside Provocateurs, A celebration of lush greens, exotic textures, and retro-chic finesse. Heatwave Tones presents a vivid palette of citrus brights and tangerine hues, capturing the heat and glow of high summer, and Electric Blues & Riviera Muses, delivers clean lines, Mediterranean blues, and crisp tailoring define a fresh take on coastal sophistication.

With Resort 2025, THAT Concept Store unveils a collection that transcends the season; it redefines it. Bold, curated, and meticulously crafted, this resortwear is for those who view style as an empowering form of self-expression. Each piece blends timeless sophistication with modern sensibility, designed to stand apart and make a statement.

THAT Concept Store: This season also introduces exciting new labels
THAT Concept Store: This season also introduces exciting new labels

The collection features a selection of celebrated brands, catering to every summer sensibility. For women, discover the vibrant tropical prints of Farm Rio, sculptural swimwear from Oceanus, the effortless chic of Christopher Esber, and the bold futuristic designs of Rabanne. Men’s resortwear is equally refined, with standout pieces from Maison Margiela, Rhude, Bluemint, 120% Lino, MC2 Saint Barth, and Caravana. The look is further elevated with eyewear from Loewe, Jacques Marie Mage, and Celine, while fragrance and skincare essentials from Amouage, Santa Maria Novella, and Dr. Barbara Sturm complete the experience.

This season also introduces exciting new labels, such as the playful glamour of Leslie Amon, the empowered sustainability of Baobab, and the artisanal elegance of Diotima, each adding a unique touch to the resortwear offering.

From poolside statements to city-side soirées, THAT Concept Store’s Resort Collection is made to move with you. Now available in-store and online at thatconceptstore.com. Your summer story starts here!