THE LOOP, a 93-kilometer-long sustainable urban highway, is unveiled by URB in Dubai. The project aims to become the world’s smartest cycling and running infrastructure.

THE LOOP is planned to connect more than 3 million residents using a healthy mode of transport, to key services & locations by walking and cycling within minutes. It will provide an enjoyable climate controlled all-year environment, to make walking & cycling the primary mode of transport for Dubai’s residents, in line with its new 20-minute city initiative. The aim is to make cycling & walking the primary mode of transport for daily commutes for more than 80% of Dubai’s residents by 2040.

The project is masterminded by URB, a global leader in developing sustainable cities. CEO, Baharash Bagherian explains how THE LOOP provided a great opportunity to foster an entrepreneurial spirit in urban mobility:

“Dubai is the best place for entrepreneurship in urban mobility. THE LOOP project is an embodiment of that entrepreneurial spirit, which aims to make Dubai the most connected city on earth by foot or bike. The LOOP is the future of urban mobility infrastructures, which are more than sustainable transport systems. These types of infrastructures are spaces and utilities for people, where various leisure & community services can also be provided. These types of infrastructures are an enjoyable mode of sustainable transport, no matter the weather conditions. “

Whilst cities race to upgrade their infrastructure towards more sustainable modes of transport, THE LOOP project in Dubai aims to create a new benchmark for the world’s smartest cycling and walking infrastructure. Currently at the R&D stage, URB aims to develop the first active mobility infrastructure of its kind anywhere in the world, with various amenities & sustainability features that will shape the future of urban mobility in Dubai & beyond. The project is also in line with Dubai’s ambition of becoming a 20 minute city, where residents are able to access daily needs & destinations within 20 minutes by foot or bicycle.